LOS ANGELES (CBSLA) – Selena Gomez & # 39; makeup company Rare Beauty announced Wednesday that it is launching a fund that aims to raise $ 100 million over the next ten years to provide access to mental health resources improve.

Actress and singer Selena Gomez's make-up company Rare Beauty announced Wednesday that it is launching a fund to raise $ 100 million for mental health resources. (Photo by Valerie Macon / AFP-Getty)

According to the company, 1% of all sales of Rare Beauty, together with partner funds, would go to the Rare Impact Fund, which is expected to be one of the largest philanthropic mental health efforts worldwide.

According to Scott Friedman, the company's general manager, the funds raised will be used to improve access to psychiatric services, particularly in underserved communities.

Gomez, who founded the company in February this year, has spoken openly about her own mental health problems in the past, including in an April discussion with actress and singer Miley Cyrus on her Instagram live show, “Bright Minded ". In the wake of the online series, Gomez spoke about her bipolar diagnoses and said she was treated for depression and anxiety.

"Since the inception of the brand, we've wanted to find a way to give something back to our community and continue to support people who need access to psychiatric services that have had a profound impact on my life," said Gomez in a statement.

The company also announced that it founded the Rare Beauty Mental Health Council, which is comprised of expert advisors from leading universities, organizations and companies that focus on mental health to guide the company's strategy.

Read Rare Beauty's Instagram post below about the Rare Impact Fund.

(© Copyright 2020 CBS Broadcasting Inc. All rights reserved. City News Service contributed to this report.)


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