The BATCH brand
A booming CBD startup is leading its industry by offering customers a terrifyingly cheap way to try their best products. BATCH, a Wisconsin based company, offers a CBD Sampler Pack for only $ 11.00. The sample pack contains 11 substantial doses of CBD in the form of gums, soft gels, and oil. At $ 1 per dose, this is an offer new customers won't want to turn down.
BATCH manufactures its products in-house using an extraction system that the founders developed from scratch. Andy Gould, Griffin Lynch and Dennis Mistrioty graduated from UW Madison with degrees in Chemical Engineering and Business Administration in 2018. Immediately upon graduation, they co-founded Wisconsin Hemp Scientific, the parent company of the BATCH brand. By mid-2019, they had an established brand in Wisconsin and were aiming to become competitive nationwide. In an industry full of secret processes and multilevel marketing programs, the three realized that their advantages were authenticity and transparency.
Unlike most CBD brands, BATCH makes its own products from seeds to sales. The founders believe this gives them authenticity that other brands lack. BATCH is able to continuously improve its products and quality control measures in ways that others simply cannot because they do not control their own manufacturing. If you are interested in a step in your process, BATCH offers free guided tours through the production facility on request. “We're from Milwaukee, where brewery tours are common. That's why we like to compare our factory tours with brewery tours, except with hemp and CBD, ”says Mistrioty. “The tours create trust with our customers by showing them that we have nothing to hide. You can witness exactly how the products are made right in front of you. "
It is no mistake that the company is based on the Midwestern values on which the founders were founded. Therefore, BATCH's mission is to build trust by providing high quality, reliable CBD products to their customers in the most transparent way possible. BATCH is so dedicated to transparency that they recently released a video that offers a behind-the-scenes look at their relationship with local farmers: Loyal to the ground – The difference between the BATCH. The founders want BATCH to become the most trusted CBD brand in the country.
Fulfilling the BATCH mission
CBD quickly went mainstream in the 2010s. CBD tinctures were the first to take off, but now customers can find CBD candy, soft gels, capsules, vape pens, mints, chewing gum, and more. Some of these products are playful. There is no reason for someone to take their CBD by eating a cookie. Andy Gould, co-founder of BATCH, believes this is where most brands go wrong. "They (CBD brands) are focused on creating new gadgets," explains Gould, "rather than giving people an easier, more affordable way to get their hands on the products they already sell. Instead, BATCH focuses on maximizing the affordability and effectiveness of its proven products.
BATCH realizes that you don't have to reinvent the wheel to stand out from the crowd. All you have to do is encourage cautious new customers to try their proven products. As mentioned earlier, they make their own products. This allows them to customize new product options and sizes with almost no limits while avoiding the premium other brands pay for outsourcing their manufacturing. As a result, BATCH is able to offer extremely affordable sample sizes of their products. Their first sample giveaway was a huge hit after BATCH was featured in Leafly. Since then, BATCH has expanded its range of samples to include rubbers and soft gels (more on this later). The brand builds trust with new customers by giving them unbeatable deals to test their products. This is the perfect way to accomplish your mission! Customers pay next to nothing to find out if the product works for them. As soon as you know, come back and buy the original.
What BATCH has learned from gastronomy
We all know how difficult it can be to choose something on a dinner menu. More than a few dishes sound delicious, and we wish there was a way to try them all without buying four meals. Well, BATCH's food frustrations have resulted in a solution in the form of their CBD products. “Like in an expensive restaurant, people don't want to spend money on something they're not sure they'll like,” says Lynch. “That's why we've applied this logic to our products and given our customers the opportunity to try some of our best products in one package. “BATCH compares its new CBD sampler pack (see below) with restaurants that offer samplers with all of their best menu items.
The CBD Ingestibles Sampler Pack from BATCH
The BATCH founders recently expanded their low-cost sample strategy to offer customers their ingestible CBD products! BATCH now offers the $ 11 CBD Ingestible Sampler Pack that includes:
- 3x 25mg CBD gummies ($ 5.00 value)
- 3x 50 mg CBD soft gels ($ 7.50 value)
- 1x Mini 5ml CBD Tincture (worth $ 15.00 value)
As shown above, BATCH's Sampler Pack has a face value of $ 27.50. So the price of $ 11 offers a 60% discount on face value! People can now try some of BATCH's best products in a single transaction at an insanely affordable cost. The brand is confident that once customers have tried these products, they will come back. Gould reminds us, “Customers don't mind paying for things that benefit them. The challenge is to prove to customers that they benefit from your product.” The founders go to great lengths to build trust with their customers Co-founders Lynch and Mistrioty see their sampler pack as the best way to do this: "No customer should have to pay more than $ 50 to try a product they don't know will work," says Lynch “We want our customers to trust our product before they pay full price.” One thing is for sure, BATCH is on the verge of becoming a leading nationwide CBD brand, and their unbeatable business, transparency and customer commitment are second to none.