The Japanese retailer Uniqlo is launching a range of hijabs and modest clothing for women in the UK for the first time.
Popular British fashion blogger Hana Tajima has already collaborated with the brand, but this is the first time her designs will be available on the UK high street, as well as in the US.
Launching this week, the range includes the Baju Kurung, a two piece skirt and long top, which can be styled either as a tunic over a pair of trousers or as a dress by itself.
Scroll down for video
The Japanese retailer Uniqlo are launching a range of hijabs and modest clothing for women in the UK for the first time this week
The range includes the Baju Kurung, a two piece skirt and long top, which can be styled either as a tunic over a pair of trousers or as a dress by itself
It also features long dresses, high neck tops, head bands and traditional wear such as hijabs.
Hana converted to Islam at 17 but rather than being specifically marketed to Muslim women, the range has being tailored to ‘the needs of women who value modest styles’, according to Uniqlo.
situs slot online and in Singapore outlets last year but this is the first time her range has been made available in the UK
Hana converted to Islam at 17 but rather than being specifically marketed to Muslim women, the range has being tailored to the needs of women who value modest styles
However, catering to the Muslim market is a growing focus for luxury designers and high street brands alike.
Growth in retail in the Arab world is currently outpacing Asia and Russia, and Tommy Hilfiger and DKNY have launched capsule collections for Muslim customers.
And Monique Lhuillier has designed a range of caftans for the luxury online retailer Moda Operandi.
Online designer clothing retailer Net-a-Porter provides a ‘Ramadan Edit’.
Outerwear, such as this dusky pink jacket (left) is a bigger focus in Hana’s new collection for UNIQLO, as well as tapered printed trousers (right)
The collection features many neutral hues and has been designed with both comfort and style in mind
High-waisted jeans with on-trend flared legs (left) combine both comfort and style. The range includes the Baju Kurung, a two piece skirt and long top, which can be styled either as a tunic over a pair of trousers (right) or as a dress by itself
On the high street, while Zara and Mango have also offered specially themed collections during the holy month.
Late last year H&M featured their first ever hijab-wearing model in an ad campaign – Mariah Idrissi.
THE MARKET FOR MODEST FASHION
A report by Thomson Reuters found that Muslims spent $266 billion (£187 billion) on clothing and footwear in 2013.
The report also predicted that figure to increase to $484 billion (£341 billion) by 2019.
According to the 2015-2016 State of the Global Islamic Economy Report Muslim consumers will be spending $327bn by 2019 – larger than the current combined clothing markets of the UK Germany and India.
And in January Italian fashion house Dolce & Gabanna launched its first collection of headscarves and abayas.
Hana’s previous ranges of hijabs, blouses and dresses for Uniqlo, which were sold online and in Singapore outlets last year.
The launch makes UNIQLO the first high street brand to launch a full range of modest fashion and hijabs in the UK.
A spokesperson for UNIQLO said: ‘Our second collaboration with Hana this spring summer season will introduce essential pieces that reflect her style for modest fashion while combining our LifeWear concept to focus on enhancing the wearer’s lifestyle.
‘Every item from this collection is designed with quality, comfort and style in mind.’
The line, which fuses modern design and comfort with traditional values, features more outerwear than Hana’s previous collection.