Nothing appeals more to a local SEO or agency owner than being able to dominate Google maps and the 3 Pack. While many local SEO specialists struggle with getting clients ranked in the 3 pack, Web 2.0 Ranker boasts of having repeatedly ranked thousands of businesses using their process refined over the past five years, the Local Ranking Framework.
Following the updated Google My Business Ranking, optimization, and local SEO guide, the company has been able to increase prominence, create relevance, and rank GMB listings in the local maps 3 pack consistently for their agency partners.
Own Every Competitive Advantage for GMB SEO Strategy
Web 2.0 Ranker suggests that agency owners take advantage of the latest knowledge and tactics for local map domination. While the algorithms behind Google My Business have become far more complex than before, the better understanding an agency owner has of these algorithms, the better the chances of ranking a local business higher.
Recent studies show that 1 in every 3 mobile searches on Google is location-based, this means that more local searchers are interested in results that are in their area, an avenue for marketers to explore to generate more conversion for their local clients.
Local marketers understand that an effective local SEO strategy is the surefire way to gain an edge over a competitor. However, achieving the said strategy can be a hassle.
Marketers understand the importance of a definitive guide when it comes to strategic planning and moving up the SERPs. Crushing the competition can be as simple as perfecting one’s strategy.
Creating a brand-new plan that will help crush competitions in the SERPs is essential, however, the search for a step by step guide ends here.
Getting started on a path to bringing in the desired revenue for clients requires that you stay up to date with the latest rules set by Google as new algorithm updates roll out.
Get Things Moving: Campaign Set-Up
While several other guides claim to be the ultimate guide, you will usually find out – halfway into the entire experience- that you have been played by a person who has simply copied a bunch of strategies, slapped them together into a long-form text but with no real value.
With over 3800 Google My Business Listings created, Web 20 Ranker suggests that a Local SEO campaign set-up should entail the following;
– Keyword tracking and reporting
– Audit of top competitors
– A Local SEO Audit
– A Local Link Strategy
– Google My Business Category Research
Keyword Tracking and Reporting
There is a need to have a means for tracking Key Performance Indexes (KPIs). Determination of KPI should be one of the first matters discussed during the onboarding call with a new client. Proper monitoring of these KPIs holds the key to client retention. When an agency can properly track and deliver the desired results, clients feel more relaxed and trusting of the services offered.
Audit of Top Competitors
Gaining an understanding of what top competitors are doing right can significantly reduce stress and help an agency owner to fine-tune their marketing approach.
When auditing competitors, key areas to pay attention to include the Google My Business Listing, competitors’ websites to better understand the SEO structure and elements that have been implemented, as well as brand search to better understand the prominent brand mentions.
A Local SEO Audit
After obtaining valuable information from competitors’ audit, this information should be compared metric for metric against the local client’s data. By doing this, the areas where the client has been leaving money on the table become apparent and a strategy focused on addressing this problem can be designed.
The comprehensive local SEO audit should cover areas like name check, address check, phone number check, duplicate listing check, possum filtering check, GMB category check, hybrid/service area radius check, NAPW consistency., GMB details, and other GMB properties.
A Local Link Strategy
A link and anchor text plan for SEO has proven effective over the years. With Web 2.0 Ranker, clients get several links as part of their SEO campaign. Links include press release links, blog links, brand links, web 2.0 links, Google Stack links, Blogger links, map embeds, GMB site links, citation links, and tiered links.
It is important to note that all these links do not necessarily need to go back to the location page of the target website. Links should be spread around key properties like Google Maps CID URL, location page, GMB sites, Google Maps, top citation accounts, top social links, and more.
Google My Business Category Research
This is probably the most important aspect. Getting the right GMB category is key to the success of any local GMB campaign. A business that is listed in the wrong category will automatically take a dip in terms of online visibility.
With Google constantly updating its algorithm to provide accurate information to searchers, it may be harder to get picked up even for the desired target audience.
Choosing 5 categories is usually recommended. However, the primary category should be one that best describes the business and what it entails.
Boosting Revenue With Local GMB SEO Done Right
This step by step guide offers a chance to boost the client’s revenue. However, a turn-key solution exists that does it all. With the Web 2.0 Ranker Monthly GMB Campaigns agencies can streamline the entire process into three steps;
– Step 1: choose the campaign and options needed
– Step 2: submit campaign information using the dashboard
– Step 3: Monitor campaign results
Web 2.0 Ranker offers a white label approach to getting GMB campaigns right. GMB Optimization and Google My Business SEO.
Web 20 Ranker LLC
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