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TrueView ads are the standard video ad type on YouTube. Marketers can now target ads at people who recently searched for a certain product or service. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. A few years ago, Google announced it would allow advertisers to reach more viewers on YouTube — especially across mobile devices, where 50% of YouTube views take place. This is a great way to attract more views to your videos on YouTube. What I am trying to say is that create content that can be linked to your brand.

This document does not purport to provide investment advice and the information contained in this newsletter is for informational purposes and not to engage in a trading activities. SIMNA Inc. is an indirect wholly owned subsidiary of Schroders plc, a UK-based company. Since YouTube’s birth in 2005, platforms aiming to compete with the video-sharing juggernaut appeared and disappeared from the social media landscape. Some services, such as Twitch, grew a loyal following by offering exclusive partnership deals for entertainers on their platforms. Others, such as DailyMotion and Vimeo, never experienced YouTube’s prolific success with creator-driven content and tweaked their business strategies over the years.

But the Facebook algorithm favors native video content. So walking this extra mile will help you improve your video engagement in addition to the occasional please-watch-my-video-till-the-end prayer. Always add captions to your videos so you can maximize the odds of getting viewers to continue watching your video. Again, this depends on the video’s use case and where it’s in the marketing and sales funnels. But, the key is to create videos that get straight to the point and engage viewers from the get-go.

You can create short clips of your videos that will act as a trailer of the actual video. Then you can share them on social platforms with catchy headlines. This will create interest in the audience’s mind and it will certainly help increase views. Initially, YouTube wants to help you by sourcing related videos to add to your entertainment value and learning process. Secondly, these video platforms earn money from advertisements. “Your content benefits when it leads viewers to spend more time watching videos – not just on your channel, but anywhere on YouTube.

Bumpers are the shortest type of YouTube video ad available to you. At just six seconds per bumper, these ad spots play before a viewer’s chosen video. Video marketing is one of the most popular and important marketing strategies of 2022. The engagement levels and brand awareness that you can build in a live session remain unparalleled.

Find one in the niche you want to explore and use their content as inspiration. I never really got into YouTube until college, when I was exposed to Jenna Mourey, better known as Jenna Marbles. I can remember watching it in my dorm room, three friends and I squished onto a twin bed and roaring with laughter. Everyone starts from the bottom, and some YouTubers have successfully risen to stardom – and millionaire-dom.

Investment strategies discussed in this website may not be available in every jurisdiction or may only be available only in institutional vehicles. Schroder Investment Management North America Inc. (“SIMNA”) is an SEC registered investment adviser providing asset management products and services to clients in the US and Canada. SIMNA and SFA are wholly owned subsidiaries of Schroders plc. Join in the conversation, start your own discussion, and share your thoughts.